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Privacy Policy

Last updated: 21 October 2026

At James & Olivia London, we value your privacy and are committed to handling your personal information with care, transparency and respect.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order or interact with our services.

This policy applies to www.jamesolivialondon.com.

We process personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.

1. Information We Collect

When you visit our website, make a purchase or contact us, we may collect the following categories of personal information.

Personal and contact information

  • Full name

  • Email address

  • Telephone number

  • Billing and delivery addresses

Order and transaction information

  • Products purchased

  • Order history and transaction details

  • Payment method and payment confirmation information

  • Delivery and tracking information

  • Returns, refunds and customer service correspondence

Technical and browsing information

  • IP address

  • Device type and browser information

  • Pages visited and products viewed

  • Shopping basket activity

  • Cookies and similar tracking technologies

  • Website interaction and referral information

Marketing preferences

  • Email subscription preferences

  • Communication preferences

  • Interactions with marketing messages

  • Advertising-related information, where permitted

We aim to collect only the information reasonably necessary for the purposes described in this policy.

2. How We Use Your Information

We may use your personal information to:

  1. Process payments and fulfil purchases.

  2. Provide order confirmations, dispatch notifications and delivery updates.

  3. Respond to enquiries and provide customer support.

  4. Manage returns, exchanges and refunds.

  5. Maintain the functionality and security of our website.

  6. Prevent fraud and investigate suspicious transactions.

  7. Improve our products, services and shopping experience.

  8. Analyse website performance and customer interactions where permitted.

  9. Send promotional communications where permitted by applicable law.

  10. Comply with legal, accounting and regulatory obligations.

We will not use your personal information for purposes that are incompatible with those described in this policy without an appropriate legal basis.

3. Our Legal Basis for Processing Personal Information

Under applicable UK data protection law, we rely on one or more lawful bases when processing personal information.

Performance of a contract

We process information necessary to fulfil your order, arrange delivery, communicate about purchases and manage returns or refunds.

Legal obligations

We may process and retain certain information to comply with tax, accounting, consumer protection and other legal requirements.

Legitimate interests

Where appropriate, we may process information for legitimate business interests, including fraud prevention, website security, customer service and improving our operations, provided these interests are not overridden by your rights and freedoms.

Consent

Where required, we request your consent before sending certain marketing communications or using non-essential cookies and advertising technologies.

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

4. Shopify and Our Ecommerce Platform

Our online store is powered by Shopify, which provides the ecommerce technology used to operate our website and process customer orders.

Information collected through our store may be processed or stored using Shopify's infrastructure and services.

Shopify may also process information in accordance with its own privacy notices where it acts independently.

For more information, please visit:

https://www.shopify.com/legal/privacy/consumers

5. Payments and Transaction Security

Payments made through our website are processed using secure payment services available at checkout.

Depending on your chosen payment method, these may include Shopify Payments, card payment providers, Apple Pay, Google Pay, Shop Pay or other supported payment services.

We do not directly store complete payment card details within our own customer service records.

Payment providers may process personal and financial information as required to authorise transactions, prevent fraud and meet their legal obligations.

6. Sharing Your Personal Information

We may share relevant personal information with trusted third parties where necessary to operate our business.

These may include:

  • Shopify and related ecommerce service providers

  • Payment processors and financial institutions

  • Shipping carriers and delivery partners

  • Product suppliers and fulfilment providers

  • Customer support service providers

  • Email marketing and communication platforms

  • Website analytics providers

  • Advertising platforms, including Meta, where applicable

  • Professional advisers and regulatory authorities where required

We share only the information reasonably necessary for the relevant purpose and apply appropriate contractual and organisational safeguards where required.

We do not sell customer contact lists to third parties.

Certain advertising-related disclosures may be classified as sales or sharing under privacy laws in some jurisdictions, even where no customer contact list is sold.

7. International Suppliers and Order Fulfilment

Some products sold by James & Olivia London may be dispatched directly from our international suppliers, including suppliers located in China.

To fulfil these orders, we may need to share relevant personal information with the supplier or delivery partner.

This may include:

  • Customer name

  • Delivery address

  • Contact details required for delivery

  • Product and order information

  • Shipping instructions

This information is used for order fulfilment, delivery and related customer support.

We aim to limit the information shared to what is necessary for these purposes.

8. International Data Transfers

Some of our service providers, technology partners and fulfilment suppliers may operate outside the United Kingdom.

This means that your personal information may be transferred to or accessed from countries with different data protection laws.

Where UK data protection law requires safeguards for international transfers, we will use an appropriate lawful transfer mechanism, such as an applicable adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another legally permitted mechanism.

Information about applicable transfer safeguards can be requested using the contact details below.

9. Marketing Communications

If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may send you information about:

  • New collections and product arrivals

  • Exclusive offers and promotions

  • Seasonal sales

  • Style inspiration

  • Store announcements

We may also send marketing communications to existing customers where permitted by applicable law.

You can unsubscribe at any time by selecting the unsubscribe link in our marketing emails or contacting:

info@jamesolivialondon.com

Unsubscribing from marketing messages will not prevent essential transactional communications, such as order confirmations or delivery updates.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support website functionality and improve the shopping experience.

Depending on the technologies enabled, these may include:

Essential cookies

Required for shopping basket functionality, checkout, security and other necessary website operations.

Analytics cookies

Used to understand how visitors interact with our website and help us improve its performance.

Functional cookies

Used to remember certain settings and preferences.

Marketing and advertising cookies

May be used to measure advertising performance, understand interactions with campaigns and display relevant advertisements on platforms such as Facebook and Instagram.

Where required by law, non-essential cookies and similar technologies will only be used after appropriate consent has been obtained.

You can manage your cookie preferences through the privacy controls available on our website, where provided, or through your browser settings.

Disabling certain cookies may affect some website features.

11. Advertising and Meta Platforms

We may use advertising services provided by Meta, including Facebook and Instagram, to promote our products.

Where enabled, advertising technologies such as the Meta Pixel or related measurement tools may collect information about interactions with our website.

This information may include pages viewed, products viewed, shopping basket activity and purchase-related events.

Such information may help us measure advertising effectiveness, understand customer interest and improve relevant campaigns.

We use these technologies subject to applicable consent and data protection requirements.

Meta may process information in accordance with its own privacy policy:

https://www.facebook.com/privacy/policy/

12. Data Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, alteration and improper disclosure.

We use established ecommerce infrastructure and service providers to help safeguard customer information.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

If you have concerns about the security of your information, please contact us.

13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods depend on the type of information and the relevant legal or business requirements.

For example, we may retain:

  • Order and transaction records for applicable accounting and tax obligations.

  • Customer service correspondence for resolving enquiries and disputes.

  • Marketing subscription information until you unsubscribe or the information is no longer required.

  • Technical and security records for appropriate operational and security purposes.

Where information is no longer needed and there is no lawful reason to retain it, we will take appropriate steps to delete or anonymise it.

14. Your Privacy Rights

Depending on your circumstances and applicable data protection law, you may have the right to:

  1. Request access to the personal information we hold about you.

  2. Request correction of inaccurate or incomplete information.

  3. Request deletion of your personal information in certain circumstances.

  4. Request restriction of certain processing activities.

  5. Request the transfer of eligible personal information to another provider.

  6. Withdraw consent where processing is based on consent.

  7. Object to certain types of processing, including processing based on legitimate interests.

You have the right to object at any time to the processing of your personal information for direct marketing purposes, including related profiling.

To exercise your rights, please contact:

info@jamesolivialondon.com

We may request reasonable information to verify your identity before responding to certain requests.

We will respond within the timeframe required by applicable law, normally within one month, subject to permitted extensions.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

Website: https://ico.org.uk

15. Children's Privacy

Our website and products are intended for adult customers.

We do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

16. Third-Party Websites

Our website may contain links to external websites, social media platforms or other third-party services.

These websites operate under their own privacy policies and practices.

We encourage you to review their privacy policies before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, technology, legal requirements or data processing practices.

Any updates will be published on this page with a revised last updated date.

Where legally required, we will provide additional notice of material changes.

18. Contact Us

For questions about this Privacy Policy, how we process personal information or requests relating to your privacy rights, please contact:

James & Olivia London

Website: www.jamesolivialondon.com

Email: info@jamesolivialondon.com

Data protection enquiries: info@jamesolivialondon.com

Legal business name: James & Olivia London

Business contact address: Hilvertsweg 17D 1214HZ Hilversum

We are committed to handling your personal information responsibly and treating every privacy enquiry with care and respect.